It’s short for “merchandise,” but that didn’t fit too nicely with all those other words along the top there, so we cut it down a bit.

You know, when you purch merch (“purchase” “merchandise”), it goes to a great cause—’cause Robert Mac needs the money. But it also tells the boys in marketing which products and revenue streams the masses prefer; it’s kinda theoretical, so just remember that if you want to support the arts, buy something. It’s like leaving a big tip at a restaurant: you’ll feel good about yourself and the server will be happy. Especially since they didn’t spit in your food.